Proof, not promises.

MrQ Commercial Impact.

By rebuilding MrQ’s AV strategy around commercial outcomes, shifting investment into high-performing ATL channels, introducing efficient new channels and restructuring all supplier deals and pricing models, we delivered results:

  • Media drove 61% of FTDs

  • NPR ROI up to 0.96 despite +101% spend

  • Without media investment, FTDs would have been -39% of actual performance.

PROOF, NOT PROMISES

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MrQ COMMERCIAL IMPACT

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PROOF, NOT PROMISES ϟ MrQ COMMERCIAL IMPACT ϟ

£6M+ Value created through negotiation & strategy

61% of new customers driven by media

50-60% reduction in agency cost base

30%+ improvement in media efficiency